Millennials are one of the fastest growing consumer clusters in particular within emerging markets.
Their sustainability oriented consumption patterns are disrupting numerous business models.
MILLENNIALS CONSUMERS AS THE DRIVER OF GLOBAL GROWTH
Extract from the BCG Report on «The Millennial Consumer»
«Non-Millennials executives should examine their own attitudes towards Millennials.
Companies that fail to understand and embrace the needs and characteristics of this generation will have a hard time developing well-targeted, appealing products and services».
Source: 2018 US Trust Insights on Wealth and Worth; Bank of America